Shandong Viliway Health Technology has recently released a brand-new customized solution for high-activity protein, launching exclusive OEM formulas for protein powder targeting three segmented scenarios: postoperative rehabilitation, intervention for sarcopenia in the middle-aged and elderly, and sports nutrition for teenagers, combining the physiological and metabolic characteristics of different groups to accurately cover the differentiated nutritional needs of special groups. The enterprise has carried out a two-year cohort study in cooperation with the nutrition departments of 3 tertiary hospitals, with a total of 1,200 subjects of different age groups and different physical conditions included to complete the efficacy verification. All customized formulas are provided with third-party test reports on digestion and absorption rates, which can help brands quickly complete the compliance filing for function claims and greatly shorten the review cycle for new products to go on the market. At present, 17 health brands have reached long-term exclusive customization cooperation with it, and many customized products have been included in the recommendation catalogs of the nutrition departments of many public hospitals in China, receiving 92% positive usage feedback among postoperative rehabilitation groups.